Construction firms are collecting more data than ever, but many are still struggling to translate that information into measurable results. Dashboards and AI tools promise smarter decision-making, yet without the right foundation, those investments often stall out or fail to deliver the expected ROI.

This session bridges the gap between strategy and execution. We’ll explore how leading contractors are turning data into insights, insights into action, and action into financial value while avoiding the most common pitfalls that derail data initiatives. You’ll learn practical ways to build a usable data foundation, visualize what truly drives performance, and leverage AI to accelerate outcomes.

Whether you’re just beginning your data journey or looking to move beyond static reports, this session offers a clear roadmap for turning construction data into a competitive advantage.

• Map the full lifecycle from data → insight → action and identify where organizations frequently get stuck
• Understand the top pitfalls in data strategy implementation
• Define the essential building blocks of a data foundation that connects the field, finance, and leadership teams
• Recognize high value use cases for data visualization that ensure metrics are clear, actionable, and aligned to ROI
• Understand where AI and automation fit to accelerate value realization
• Communicate the value of data initiatives to drive sustained investment and cultural adoption

Matt Gelb, VTSP, MCTS
Partner | Wipfli Advisory LLC

With over 25 years of experience, Matt Gelb provides technology and digital advisory, planning and implementation services, leveraging his broad experience working with small, medium-sized, and large market-leading clients. The combination of his business consulting services and industry expertise – specifically as the firm’s Construction and Real Estate Technology Consulting practice leader – produces the initiative, astute analysis, and unwavering commitment and enthusiasm that his clients have come to rely on.

Ellari Kerner
Manager | Wipfli Advisory LLC

Ellari Kerner is a manager with almost a decade of experience in delivering data and analytics services through dashboard development, data management implementations and consultative strategic planning. As a leader of data strategy for Wipfli’s analytics team, Ellari helps construction leaders and executives improve their decision-making by helping ensure their data is actionable, accessible and integrated. Ellari has experience working with large organizations with robust business intelligence footprints and small organizations in need of their first analytics. Ellari is passionate about delivering value-focused strategic plans designed to bridge the gap between current state environments and future state ambitions.